Trabuco Technology Partners is a forward-thinking consultancy composed of experienced professionals who specialize in building innovative, proprietary solutions for an increasingly connected digital world. With a strong emphasis on leadership, architecture, and implementation, the team brings deep technical knowledge and a strategic mindset to every project they undertake. The website was built to reflect these values while serving as a professional platform that communicates Trabuco’s mission clearly to potential clients and partners.
My role in this project was to design both the website and the brand's visual identity, including the logo. I worked closely with the client to ensure the digital presence effectively communicated Trabuco’s mission, professionalism, and technological expertise. The goal was to create a cohesive online experience that reflects their forward-looking vision while remaining approachable and easy to navigate.
Business Overview
Wordmark/Logo Design
The logo for Trabuco was developed through an iterative process that involved exploring multiple concepts and styles. After several rounds of experimentation, one design stood out to the client. The final wordmark features “Trabuco” in a clean, modern sans-serif typeface, underscored by a stylized electronic circuit line extending from left to right, ending in two circular nodes. This subtle but effective graphic element communicates the company’s core connection to technology, innovation, and forward motion.
Color played an important role in the visual identity. The deep navy blue background was chosen for its ability to convey professionalism, trust, and stability, while still offering a warm and welcoming tone for visitors. The white text and line graphic provide a crisp contrast, enhancing legibility and adding to the modern feel of the brand. The final result is a wordmark that is both memorable and meaningful—one that represents the technical precision and approachable professionalism of Trabuco Technology Partners.
Website Design
For the design of the Trabuco website, my goal was to create a professional, modern interface that was as functional as it was visually appealing. I leaned heavily into the contrast between navy blue and white to create strong focal points across the site. This not only helps guide the viewer’s eye to key information but also reinforces brand consistency by reflecting the colors used in the logo.
The site’s layout is intentionally simple and user-friendly. Each page features clean lines, well-balanced white space, and clear typography to ensure readability and ease of navigation. The homepage gives a concise yet compelling overview of Trabuco’s services and philosophy, while the blog invites deeper engagement through thought-provoking content. The contact page is streamlined to encourage inquiries without overwhelming users with too many fields or distractions.
Overall, the design is modern and minimal, allowing the content to shine and the user experience to remain seamless. It reflects Trabuco’s focus on clarity, precision, and professionalism—values that are deeply embedded in both their work and their identity.
The website includes three main sections:
Home – A clean and professional landing page introducing Trabuco, highlighting their areas of expertise, and showcasing their collaboration with notable clients.
Blog – A dynamic and engaging space where team members share their thoughts on topics like digital leadership, system architecture, and artificial intelligence. This section positions Trabuco as thought leaders in the tech space.
Contact – A simple, user-friendly page that allows prospective clients to get in touch, reflecting Trabuco’s collaborative and open approach to business.